What to put in a UGC portfolio (and what to leave out)

A portfolio is not an archive. It is a sales page that answers one question for a brand: can this person make what we need? Treat every piece like it has to earn its place.

Keep it between three and six videos

More than six and the best work gets buried. Brands skim. Show your strongest pieces first and cut anything that makes you look average.

Show variety inside one lane

Pick a lane, such as apps, beauty or fitness, and show different formats inside it. Specific beats general. A brand hiring for a finance app wants to see that you already understand how to talk about money simply.

Include context for each piece

Under every video add one line: the goal, the format, and what you did. For example, "Hook test for a language app: three openings, same body." It shows you think about performance, not just aesthetics.

What to leave out

• Videos with poor audio, even if the idea is good.
• Content that is clearly an ad from another creator.
• Long intros, logos and music-only montages.
• Anything you would not want a brand to copy for their own account.

Make contact effortless

End with a short line on how you work, the languages you film in and how to reach you. A clear next step is what turns a viewer into a message.

Update the portfolio every time you finish a better video. It should always represent your current level, not your history.