How to price UGC videos: the factors that set your rate
A fair UGC rate depends on what the brand gets, not on how many followers you have. Five factors move the price: where the video will be used, how long it is, how much editing it needs, whether you give exclusivity and how fast it is due.
The five factors
| Factor | Why it changes the price |
|---|---|
| Usage rights | Organic posting is the smallest scope. Paid ads, whitelisting and longer terms are worth more. |
| Length and format | A longer video or a multi-scene demo takes more time to plan and film. |
| Editing | Raw footage, a basic edit and a full edit with captions are different amounts of work. |
| Exclusivity | If you cannot work with competing products, you give up other income. |
| Turnaround | Rush deadlines justify a higher price. |
How to build your quote
Start from the time the project takes you, then add the value of the rights you are granting. Write down what is included: number of videos, revisions, edit level and usage terms. Read UGC creator contract basics before you agree to rights that are broader than the brief.
When to raise your rate
- You are booked more often than you can handle.
- Brands keep asking for extra usage rights.
- Your samples now match the quality of paid work.
When a network pays per approved video, the brief states the terms up front. Always compare them with the factors above. If you are new, start with UGC jobs with no experience.
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