UGC for apps: what app brands ask creators to film
App brands usually ask UGC creators for four kinds of video: a demo, a screen recording, a reaction and a testimonial. Each one answers a different question a viewer has, and all of them need to feel like a real person using the app.
The four formats
| Format | What you show | What it proves |
|---|---|---|
| Demo | You using one feature on camera | The app is easy to use |
| Screen recording | Your phone screen with a voiceover | How the feature works step by step |
| Reaction | Your honest first reaction to a result | The result is worth caring about |
| Testimonial | Why you use the app in daily life | Real people rely on it |
What every app brief asks for
- A hook in the first two seconds that names the problem, not the product.
- One feature per video.
- A clear next step at the end.
- No claims the brief does not allow.
How to prepare
Download the app and use it before filming. Your reactions are more believable when they are real. Read the anatomy of a UGC hook and practice recording with just a phone.
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